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First-mover Advantage
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Nevertheless, there are two obvious drawbacks to being the first mover: cost and risk. Not only is it expensive to be a pioneer, but it is risky, as the first company in a particular market cannot benefit from knowledge of successes and mistakes of others.

Obviously, every market is different. Thus, while some markets may highly reward first movers, others may not.


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REFERENCES


  • The Myth of First-Mover Advantage - An article that discusses whether the First-Mover Advantage always leads to commercial success in the high-tech industry.

  • http://www.marketingterms.com/dictionary/first_mover_advantage/

  • http://www.ftmastering.com/mmo/mmo07_6.htm