First-e Group Plc

First-e Group PLC was a very famous European online bank during the dotcom years of 1998-2001. The company was based in Dublin, Ireland and had over 400 employees at its peak. Similarly to many startups of its day it received significant funding from leading institutional investors totalling over $50M. As a result it was able to market itself aggressively through all available media channels. It was prominently featured in an '' The Economist '' article regarding the European online banking industry. Many articles were also written in many of the leading Internet, technology, and business magazines of the time. First-e's moment of greatest glory was arguably during the UNOfirst merger in 2000. UNOfirst was a 2.4 billion euro merger that took place in the year 2000 with the European online bank Uno-e. After the dotcom speculative bubble burst in late 2000 the merger was called off. Both companies ceased to exist less than a year later.

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First-e Group Plc

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