Information About ™Vdub |
| CATEGORIES ABOUT VDUB | |
| fictional germans | |
| fictional engineers | |
| television commercials | |
| advertising campaigns | |
| automobile advertising characters | |
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As part of a 2006 advertising campaign, Volkswagen created a series of television commercials starring Swedish actor Peter Stormare as a German engineer and Hip-hop personality named VDub. The ads were created as a parody of MTV's '' Pimp My Ride '' starring rapper Xzibit . The commercials began airing in late February 2006. Prior to the full launch of the TV campaign, the three 30-second spots became something of an Internet Phenomenon when popular automotive news website Leftlane News uploaded the ads to video distribution service YouTube . As of early March 2006, the ads had received over two million views on YouTube. It is also a popular subject on YTMND . PREMISE Throughout the commercials, VDub appears with his blonde assistant, a guest, and the guest's pimped-out vehicle. After insulting the automobile, VDub "un-pimps the auto" by destroying it and replacing it with a 2006 -like device. At the end of the ads, VDub flashes a hand sign to create the letters V and W in the same orientation as found in the Volkswagen logo. The hand sign is an imitation of the Gang Signs popularized by hip-hop culture. FAMOUS TAGLINES VDub's commercials often contain a catchy tagline, including:
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