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SEMIOLOGY: LANGAGE, LANGUE, AND PAROLE Saussure focuses on what he calls ''langage'', that is "a system of or the "putting into practice of language". Saussure argued against the popular Organicist view of language as a natural Organism , which, without being determinable by the will of man, grows and evolves in accordance with fixed Law s. Instead, he defined language as a social product; the social side of speech outside of the speaker’s control. According to Saussure, language is not a function of the speaker, but is passively assimilated. Speaking, as defined by Saussure, is a premeditated act. While speech (parole) is ’. THE SIGN The focus of Saussure’s investigation is the linguistic unit or sign. Fig. 1 - The Sign The sign (''signe'') is described as a "double entity", made up of the signifier, or sound image, (''signifiant''), and the signified, or concept (''signifié''). The sound image is a psychological, not a material concept, belonging to the system. Both components of the linguistic sign are inseparable. The easiest way to appreciate this is to think of them as being like either side of a piece of paper - one side simply cannot exist without the other. But the relationship between signifier and signified is not quite that simple. Saussure is adamant that language cannot be considered a collection of names for a collection of objects (as where Adam is said to have Named The Animals ). According to Saussure, language is not a Nomenclature . Indeed, the basic insight of Saussure's thought is that denotation, the reference to objects in some universe of discourse, is mediated by system-internal relations of difference. ARBITRARINESS The basic principle of the arbitrariness of the sign (''l'arbitraire du signe'') in the extract is: there is no natural reason why a particular sign should be attached to a particular concept. Fig. 2 - Arbitrariness In Figure 2 above, the signified "tree" is impossible to represent because the signified is entirely Conceptual . There is no definitive ( Ideal , Archetypical ) "tree". Even the picture of a tree Saussure uses to represent the signified is itself just another signifier. This aside, it is Saussure's argument that it is only the consistency in the system of signs that allows Communication of the concept each sign signifies. The object itself - a real tree, in the real world - is the referent. For Saussure, the arbitrary involves not the link between the sign and its referent but that between the signifier and the signified in the interior of the sign. In '' Jabberwocky '', Lewis Carroll exploits the Arbitrary nature of the sign in its use of nonsense words. The Poem also demonstrates very clearly the concept of the sign as a two sided psychological entity, since it is impossible to read the nonsense words without assigning a possible meaning to them. We naturally assume that there is a signified to accompany the signifier. The concepts of signifier and signified could be compared with the ''Freudian'' concepts of Latent and Manifest meaning. Freud was also inclined to make the assumption that signifiers and signifieds are inseparably bound. Humans tend to assume that all expressions of language mean something. In further support of the arbitrary nature of the sign, Saussure goes on to argue that if words stood for pre-existing concepts they would have exact equivalents in meaning from one language to the next and this is not so. Different languages divide up the world differently. To explain this, Saussure uses the word ''bœuf'' as an example. He cites the fact that while, in , ''bœuf'' is used to refer to both concepts. A perception of difference between the two concepts is absent from the French Vocabulary . In Saussure's view, particular words are born out of a particular society’s needs, rather than out of a need to label a pre-existing set of concepts. But the picture is actually more complicated, through the integral notion of 'relative motivation'. Relative motivation refers to the called the Lexicon the set of fundamental irregularities of the language. (Note how much of the 'meaningfulness' of 'The Jabberwocky' is due to these sorts of compositional relationships!) A further issue is Onomatopoeia . Saussure recognised that his opponents could argue that with onomatopoeia there is a direct link between word and meaning, signifier and signified. However, Saussure argues that, on closer Etymological investigation, onomatopoeic words can, in fact, be coincidental, evolving from non-onomatopoeic origins. The example he uses is the French and English onomatopoeic words for a dog's bark, that is ''Bow Wow'' and ''Ouaf Ouaf''. Finally, Saussure considers Interjection s and dismisses this obstacle with much the same argument i.e. the sign / signifier link is less natural than it initially appears. He invites readers to note the contrast in pain interjection in French (''aie'') and English (''ouch''). DIFFERENCE Saussure states: " sign’s most precise characteristic is to be what the others are not". In other words, signs are defined by what they are not. An example may be found in , Blackadder and Baldric attempt to rewrite it themselves. Baldric comes up with: "Dog: Not a cat." Difference in language is unique; Saussure writes: "In language there are only differences. Even more important: a difference generally implies positive terms between which the difference is set up; but in language there are only differences without positive terms...The idea of phonic substance that a sign contains is of less importance than the other signs that surround it." But, shortly thereafter, he adds: "But the statement that everything in language is negative is true only if the signified and the signifier are considered separately; when we consider the sign in its totality, we have something that is positive in its own class." It is frequently argued that Saussure's emphasis on difference is somehow incompatible with communication, the use of language or parole, which is obviously more than a nosedive into an abyss of difference. But Saussure acknowledges the positive value of the sign; in this case, too, a chess metaphor comes up. If, during a game, a piece is lost - for example, the set is short a bishop - any object could replace it (a salt shaker, a thimble, a candy corn), but as long as the substitute is set into the board it functions as a bishop and it is that function that confers value upon it. THE SYNCHRONIC AND DIACHRONIC AXES Language that is studied Synchronically is "studied as a complete system at a given point in time" (The AB axis). Language studied Diachronically is "studied in its Historical development" (The CD axis). Saussure argues that we should be concerned with the AB axis (in addition to the CD axis, which was the focus of attention in Saussure's time), because, he says, language is "a system of pure values which are determined by nothing except the momentary arrangements of its terms". Fig. 4 - The Synchronic and Diachronic Axes To illustrate this, Saussure uses a Chess Metaphor . In chess, a person joining a game’s audience mid-way through requires no more information than the present layout of pieces on the board. They would not benefit from knowing how the pieces came to be arranged in this way. BIBLIOGRAPHY
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